The Revenue Picture For American Journalism - 1651 Words

The Revenue Picture for American Journalism, and How It Is Changing 1. Advertising Still Dominates a. 69% of all domestic news revenue comes from advertising i. $43 billion of $63 b. Audience revenue accounts for 24% of the total revenue i. Subscriptions, cable fees, etc. c. Event hosting, marketing services and web consulting account for 7% of the total d. 1% total comes from Personal wealth, philanthropy 2. The Old and the New a. 58% combined digital and print ads i. Decline 2005: $49 billion (and 82% of total newspaper revenue) b. For-profit digital news outlets i. The Huffington Post, Vice Media, Buzzfeed, Gawker 1. 1% to 2% of all news ad revenue 3. Shift in Balance of News Revenue a. Other ways of paying for news are becoming more evident i. Events, digital marketing services, e-commerce, content licensing and even commercial printing and delivery 1. Tech sites 2. Corporate sponsorship and ticket sales 3. NY Times Hosted 16 events in 2013 4. Marketing services in local newspapers ii. Philanthropic Support 1. a larger role since the recession of 2008 and 2009 2. Investments from wealthy individuals 3. Purchasing and creating new journalism outlets b. Growth in Audience Revenue i. Finding ways to squeeze more money out of less paying viewers 4. Summary a. Internet has made it possible for revenue to expand b. Traditional sectors and the traditional forms account for most of the revenue supporting news gathering in the United States c. While newspaper industry isShow MoreRelatedSolution for the Decline of Circulation of Newspaper1065 Words   |  5 Pagessuch as the television, the radio, and the biggest competition, the World Wide Web. With the fast advancement in technology, news no longer needs to be viewed sedentarily. Electronic companies are catering to the fast-paced and busy lifestyles of Americans; therefore, creating devices that are portable and convenient for getting the news. New technology such as tablet PCs, e-book readers, and smart phones are replacing the way we have been receiving the news. However, these new devices cannot replaceRead MoreThe Rise of WikiLeaks was both necessary and inevitable  ¨Reality is an aspect of property, it1700 Words   |  7 Pages ¨Reality is an aspect of property, it must be seized, and investigative journalism is the noble art of seizing reality back from the powerful ¨(Assange 59), thus spoke Julian Assange, the praised and hated founder of Wikileaks. A Wikileaks, a non-profit international organization founded in 2006, definitely opened a new dimension of journalism by releasing information that should not be banned from the public in the name of the American idea of greater democracy. The citizens deserve to know the truthRead MoreSituation Analysis : The Nation s Newspaper1425 Words   |  6 PagesUnfortunately, today, the paper faces unprecedented competition from a variety of sources at a time when more and more Americans, especially younger people, are turning away from printed news. That shift has affected the company financially as well. USA Today and other newspapers have struggled with falling revenues and increased costs for several years. Both print and online advertising revenues have been falling steadily, declining by over 51 percent since 2005. Classified advertising has been hit particularlyRead MoreEssay on Mass Media1405 Words   |  6 Pagespopular virtual community, such as, My Space, and Face book. Both sites can be used to upload pictures, videos, post messages, and create a personal profile. The Mobile Phone: has evolved over the years. Some phones are now capable of doing all the mentioned above. 2 One of the greatest benefits of social media is the ability to access individuals by interacting through web conferencing, sharing pictures, gathering information from the internet, building virtual communities, and relationships.Read MoreHistorical Accuracy Of The Film Good Night, And Good Luck2340 Words   |  10 PagesHistorical Accuracy of the film Good Night, and Good Luck Ed Murrow is one of the most well known and respected American television journalists of all time, and a source of inspiration for many. He is portrayed in George Clooney’s, Good Night, and Good Luck, as the anchor to the news show, See it Now, specifically surrounding the episodes focused on McCarthyism. These episodes were aired in the early 1950’s in the midst of the cold war and an era of intense anti-communist sentiment in America. McCarthyismRead MoreRupert Murdoch ¬Ã‚ ¥S Media Monopoly5481 Words   |  22 PagesÂ…Â…Â…Â…Â…Â…Â…Â…Â… p. 3 1. The development of television Â…Â…Â….. p. 4 2. Globalisation of the TV market and its effects Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…. p. 5 3. How legislation can influence the quality of journalism Â…Â…Â…Â…Â….. p. 6 4. How television can be abusedÂ…Â….Â…Â…p. 8 5. Rupert Murdoch ´s media monopoly and its effects on American television and society Â…Â…Â…Â…Â…Â…Â… p.10 Conclusion Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â… p. 15 Bibliography Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…. p. 17 Introduction The following term paper deals with the developmentRead MoreEssay about We Should NOT Censor Internet Pornography1331 Words   |  6 Pageswho knowingly makes indecent material available to children under eighteen5. The Act used sweeping generalizations, which banned all forms of nudity in written and graphic form on the Internet. The clauses of the Act were so broad that posting pictures of famous works of art on the Internet, such as Michaelangelos David, would be grounds for a heavy fine. Sexually related articles and photos, which are constitutionally protected in tangible form, would have been deemed unconstitutional in electronicRead MoreEssay on Mass Media Coverage of Presidential Election1460 Words   |  6 Pagescoverage of the U.S. presidential election involves two key elements- news reporting and paid advertising. Combined they make the media an important and influential factor in the election process. The media depends upon the campaigns for both news and revenues. The candidates then rely upon the media to get in touch with the largest number of voters possible. nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;The Media has a â€Å" very powerful and justifiable role† (Fullerton-1) to play in presidentialRead More Public Opinion and Television Essay5264 Words   |  22 Pagesmanipulate the public opinion. Outlining the success story of this important means of mass media at the beginning of the first chapter, I will then explain the effects of globalisation on the TV market. Considering the example of commercialised American television, I will demonstrate in which ways the extreme competition between TV companies and their struggle for the top ratings has influenced the quality of TV programs. In the second chapter I will deal with media control and show how televisionRead MoreStereotypes Of Stereotypes Are Everywhere2445 Words   |  10 Pagesmultiple years as a member of the American military. As a child of the Cold War, Mr. V was always taught that the Russians were the enemy. This teaching went even further during Mr. V s service in the military, where he was trained to not only hate Russians, but to kill them as well. Americans during the Cold war were constantly plagued and bombarded by stereotypes brought about by propaganda. Russians were the primary enemy and were the main targets of this yellow1 journalism. The most prevalent stereotypes