The Revenue Picture For American Journalism - 1651 Words

The Revenue Picture for American Journalism, and How It Is Changing 1. Advertising Still Dominates a. 69% of all domestic news revenue comes from advertising i. $43 billion of $63 b. Audience revenue accounts for 24% of the total revenue i. Subscriptions, cable fees, etc. c. Event hosting, marketing services and web consulting account for 7% of the total d. 1% total comes from Personal wealth, philanthropy 2. The Old and the New a. 58% combined digital and print ads i. Decline 2005: $49 billion (and 82% of total newspaper revenue) b. For-profit digital news outlets i. The Huffington Post, Vice Media, Buzzfeed, Gawker 1. 1% to 2% of all news ad revenue 3. Shift in Balance of News Revenue a. Other ways of paying for news are becoming more evident i. Events, digital marketing services, e-commerce, content licensing and even commercial printing and delivery 1. Tech sites 2. Corporate sponsorship and ticket sales 3. NY Times Hosted 16 events in 2013 4. Marketing services in local newspapers ii. Philanthropic Support 1. a larger role since the recession of 2008 and 2009 2. Investments from wealthy individuals 3. Purchasing and creating new journalism outlets b. Growth in Audience Revenue i. Finding ways to squeeze more money out of less paying viewers 4. Summary a. Internet has made it possible for revenue to expand b. Traditional sectors and the traditional forms account for most of the revenue supporting news gathering in the United States c. While newspaper industry isShow MoreRelatedSolution for the Decline of Circulation of Newspaper1065 Words   |  5 Pagessuch as the television, the radio, and the biggest competition, the World Wide Web. With the fast advancement in technology, news no longer needs to be viewed sedentarily. Electronic companies are catering to the fast-paced and busy lifestyles of Americans; therefore, creating devices that are portable and convenient for getting the news. New technology such as tablet PCs, e-book readers, and smart phones are replacing the way we have been receiving the news. However, these new devices cannot replaceRead MoreThe Rise of WikiLeaks was both necessary and inevitable  ¨Reality is an aspect of property, it1700 Words   |  7 Pages ¨Reality is an aspect of property, it must be seized, and investigative journalism is the noble art of seizing reality back from the powerful ¨(Assange 59), thus spoke Julian Assange, the praised and hated founder of Wikileaks. A Wikileaks, a non-profit international organization founded in 2006, definitely opened a new dimension of journalism by releasing information that should not be banned from the public in the name of the American idea of greater democracy. 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The development of television Â…Â…Â….. p. 4 2. Globalisation of the TV market and its effects Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…. p. 5 3. How legislation can influence the quality of journalism Â…Â…Â…Â…Â….. p. 6 4. How television can be abusedÂ…Â….Â…Â…p. 8 5. Rupert Murdoch ´s media monopoly and its effects on American television and society Â…Â…Â…Â…Â…Â…Â… p.10 Conclusion Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â… p. 15 Bibliography Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…. p. 17 Introduction The following term paper deals with the developmentRead MoreEssay about We Should NOT Censor Internet Pornography1331 Words   |  6 Pageswho knowingly makes indecent material available to children under eighteen5. The Act used sweeping generalizations, which banned all forms of nudity in written and graphic form on the Internet. The clauses of the Act were so broad that posting pictures of famous works of art on the Internet, such as Michaelangelos David, would be grounds for a heavy fine. Sexually related articles and photos, which are constitutionally protected in tangible form, would have been deemed unconstitutional in electronicRead MoreEssay on Mass Media Coverage of Presidential Election1460 Words   |  6 Pagescoverage of the U.S. presidential election involves two key elements- news reporting and paid advertising. Combined they make the media an important and influential factor in the election process. The media depends upon the campaigns for both news and revenues. The candidates then rely upon the media to get in touch with the largest number of voters possible. nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;The Media has a â€Å" very powerful and justifiable role† (Fullerton-1) to play in presidentialRead More Public Opinion and Television Essay5264 Words   |  22 Pagesmanipulate the public opinion. 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Russians were the primary enemy and were the main targets of this yellow1 journalism. The most prevalent stereotypes

The Athletic Director Of A Budding High School - 1755 Words

You are the athletic director of a budding high school. Currently there is a six and a half foot junior with incredible athletic ability, earning national recognition. Weekly you are receiving phone calls from newspaper and television reporters, as well as fielding questions from college coaches and community sponsors. You see the potential in this student, and it leads to recognition, acclaim, and possibly future financial gain. There is, however, one small problem; the student-athlete is currently failing three of six classes for the semester. As it stands, if the school year finishes without change in the grades, your future of fame and fortune will be ineligible for the senior season. This is situation all too familiar in high†¦show more content†¦I am interested in this topic because of my plan of influence on high school student-athletes as an athletic director. A problem of increasing concern with high school student-athletes is preferential treatment and altering the grades of exceptional athletes. Many problems and scandals are difficult to identify because of the secrecy surrounding the situation. Grade altering is not one of those problems. Grade altering stories are readily available in both local and national newspapers. There is a growing problem where much of a school’s popularity and funding stems from athletic success. Even more, if a school has a student or group of students with great athletic ability, the school will likely bend some of its rules to maintain the athletes’ image and eligibility. In this study I intend to identify common administrative flaws within high schools, and identify a strategy of grade altering corruption prevention. All high school teachers and athletic directors should be familiar with the idea of grade altering, and have a system in place to handle and correct any possible academic corruption. A precautionary and preventative system can eliminate the possibility of grade altering, student-athlete entitlement, and negative media coverage of the school and athletic department. Are there measures that can prevent the immoral and unethical practice of grade altering? High schools do not receive much coverage from the

Customer Participation and Value Creation †MyAssignmenthelp.com

Question: Discuss about the Customer Participation and Value Creation. Answer: Introduction This research proposal demonstrates the development of customer value in retail business in the context of implications of strategic marketing. Further, the primary purpose of this proposal is to evaluate the role of strategic marketing practices in the development of customer value in the retail business. This report presents the research methodology to significantly know tools and techniques that will be used to meet research objectives in an appropriate manner. The research methodology plays an imperative role to address research techniques to appropriately resolve research dilemma. Additionally, it is a systematic way to analyze the research methods that will be significant for the researcher due to successfully collecting information about the research dilemma. An efficient and suitable research methodology supports to the researcher to complete the research work along with obtaining the reliable outcome. In addition to this, it can also be said that this procedure can be effective to create knowledge regarding the research issue along with many terms of research methods. This section includes many research ways, approaches, and strategies that will be used by the researcher to collect the data for accomplishing the research aim. It will also significant to improve the research quality in an appropriate manner (Brinkmann, 2014). The research approach is also significant for researcher to develop theory regarding research dilemma. There are two kinds of research approaches like inductive and deductive approaches, which will be executed by the researcher to offer a suitable explanation about the research methods. For this, the deductive approach is relied on the basic ideas and opinion to meet the specified situation. It will be appropriate with positivism beliefs. For this approach, researchers will develop hypotheses by using many concepts and theories afterward hypothesis accept or reject as per the requirement of the data analysis. In contrast, the inductive approach is more appropriate as compared to deductive approach because there is no need of the development of hypothesis to resolve the research issues (Chandler, et al., 2015). Additionally, inductive approach is suitable with interpretivism research philosophy. It will be effective for researcher due to developing the concept and theories on behalf of perception, ideas, opinion, and thought of respondents. For performing this research study, a researcher will imply the inductive approach than the deductive approach because this research is subjective in nature wherein this approach is more appropriate to successfully accomplish the task of research objectives. At the same time, it can also be said that the inductive approach will allow the researcher for determining the role of strategic marketing practices in the development of customer value in the retail business. From this, a researcher will also be able to develop theories that will not be possible through deductive approach (Flick, 2015). Sampling Method In this research study, a researcher will use the probability sampling method with the random method as compared to the non-probability sampling. Since, the probability sampling research method will allow the researcher to choose the respondents by random basis. It will be significant to decline probability of biases to select respondents for the research study (Jaakkola, et al., 2014). Beside this, researchers will not use the non-probability sampling method because this method enabled the researcher to select the participants on behalf of knowledge, skills, and experience to meet the question of research. It will also create biases in the research that will not appropriate for this research. To conduct the questionnaire survey, 50 participants with marketing background academically and at a practice level (hereinafter referred as Industry Experts) and 5 managers at Amazon Inc. These participants are selected from a diverse area that will allow the researcher to gather appropriate and efficient information regarding the research problem. For this, the researcher will able to improve the accuracy and consistency of the research study as collected samples will be supportive to accomplish the research aim and objectives of the research. A researcher will take the permission for the upper authority to conduct the survey on executives because of identifying the private information of the company, time period, and contribution of an employee in the research (Korschun, et al., 2014). In addition to this, it can also be said that a researcher will make questionnaire by using the MS-office tool about the customer value to gather the opinion of respondents regarding the practices of strategic marketing. After the creating the questionnaire, a researcher will provide the questionnaire by using e-mail to the managers of the company and also offered guidelines to respond the questionnaire by e-mail in the specified time (Mackey, et al., 2015). Types of research (Qualitative and quantitative) In this research, the mixed research method will be used by the researcher. It includes two kinds of the research methods named qualitative and quantitative. It will be supportive to obtain the benefit of both methods qualitative as we as quantitative. Along with this, it can also be said that mixed research method will be supportive to eliminate the cons of both qualitative and quantitative methods. A researcher will be able to make the theoretical understanding regarding research dilemma by using the qualitative method in a research study. In addition to this, a researcher will capable to perform a statistical activity to resolve the research problem by implementing quantitative research method (Mustak, et al., 2013). By using the mixed research, the researcher will enable to evaluate the perception and opinion of the participant to develop the accurate result regarding the development of customers values through strategic marketing practices. Beside this, it can be said that the mixed research method can decline the quality of research study (Panneerselvam, 2014). A researcher will imply the both data collection methods named primary and secondary data collection method to conduct this research in an appropriate manner. The implementation of both primary and secondary data in the research study will be significant to fill the gap between standard and actual information in a systematic manner. In the secondary data collection method, a researcher will use many sources such as authentic websites, journals, governmental reports, an annual report of the company to meet the objectives of research in a systematic manner. Besides this, the primary data collection method is also used by the researcher by using survey with questionnaire method. It will enable the researcher to collect the information from specified respondents and evaluate the information to develop the accurate result about the research problem (Smith, 2015). Proposed method of analysis Data analysis plays a significant role to interpret and evaluate the information to address the accurate data for the research study. It will be appropriate to meet the objectives of the research study in an appropriate manner. There are some significant methods that can be used by the researcher to meet the research aim named conversational analysis, content analysis, disclosure analysis, thematic analysis, and statistical analysis. A researcher will use statistical analysis to complete the research effectively. A research will imply MS-Excel software in the statistical analysis to obtain reliable outcomes. A researcher will be used pie-chart, different graphs, and column chart to perform the data analysis as well as obtain the accurate or reliable result in a specified time (Taylor, et al., 2015). The outcome of this research study will offer a critical structure to examine the role of strategic marketing practices to develop the customer value in an appropriate manner. Hence, this research proposal will support to develop new knowledge and evaluates the approaches that are practiced by the company in order to control the problems of customer value development. It will support to make a clear a picture about the practices of marketing strategies which will help to develop customer value in an appropriate manner. The customers value is affected by many factors such as quality, price, brand image, environment, and current trend (Vaioleti, 2016). Furthermore, it can also be said that these factors directly impact on result of this research study. Furthermore, it can also be said that research objectives and questions will identify in the proposal and the completion of research is relied on the collected data, discoveries, and evaluation. These research outcomes will evaluate as a n educational work in order to identify the research issues. Further, this research will be supportive for a company to focus on the factors that will improve customer value in a systematic process (Yi, et al., 2013). Conclusion From the above analysis, it can be summarized that the practices of marketing strategies can be significant for developing customer value in an appropriate manner. At the same time, it can also be concluded that research methodology can be effective to identify appropriate tools and techniques to perform the research systematically. In addition, the inductive approach will be used by the researcher to meet the objectives of the research. As well as, probability sampling method will be used by researchers to perform the research successfully. References Brinkmann, S. (2014) Interview, InEncyclopedia of Critical Psychology, USA: Springer New York. Chandler, J. D., and Lusch, R. F. (2015) Service systems: a broadened framework and research agenda on value propositions, engagement, and service experience,Journal of Service Research,18(1), pp. 6-22. Flick, U. (2015)Introducing research methodology: A beginner's guide to doing a research project, USA: Sage. Jaakkola, E., and Alexander, M. (2014) The role of customer engagement behavior in value co-creation: a service system perspective,Journal of Service Research,17(3), pp. 247-261. Korschun, D., Bhattacharya, C. B., and Swain, S. D. (2014) Corporate social responsibility, customer orientation, and the job performance of frontline employees,Journal of Marketing,78(3), pp. 20-37. Mackey, A., and Gass, S. M. (2015)Second language research: Methodology and design, UK: Routledge. Mustak, M., Jaakkola, E., and Halinen, A. (2013) Customer participation and value creation: a systematic review and research implications,Managing Service Quality: An International Journal,23(4), pp. 341-359. Panneerselvam, R. (2014)Research methodology, USA: PHI Learning Pvt. Ltd. Smith, J. A. (Ed.). (2015) Qualitative psychology: A practical guide to research methods, USA: Sage. Taylor, S. J., Bogdan, R., and DeVault, M. (2015)Introduction to qualitative research methods: A guidebook and resource, USA: John Wiley and Sons. Vaioleti, T. M. (2016) Talanoa research methodology: A developing position on Pacific research,Waikato Journal of Education,12(1), P.58. Yi, Y., and Gong, T. (2013) Customer value co-creation behavior: Scale development and validation,Journal of Business Research,66(9), pp. 1279-1284.

Mutual Gain Approach to Bargaining

Question: Discuss about theMutual Gain Approach to Bargaining. Answer: Introduction: Companies have their own terms and conditions, at times, which may be dissatisfying to the employees thereby consequently affecting their performances. An effective tool, which allows the employer and the employees to settle dispute, is the method of collective bargaining using the technique of mutual gain approach. So collective bargaining is collective approach of negotiation in between the employees represented by the trade union to which the employees belong and the employer of the respective firm, so briefly collective bargaining is the outcome of negotiation(Carrell Heavrin, 2013). Mutual approach being collaborative is 'Win-Win' approach, where the both the parties should have a shared understanding of the complexity and the scope of the project. It involves a five step principles: Identify interest, consider all options, Develop criteria, understand your alternatives, and Build relationships . Saturn partnership is a separate wholly owned subsidiary corporation of general motors. It offers an excellent example of mutual gains approach to workplace conflict. It incorporates the tactics of mixed bargaining along with integrative problem solving, one such conflict occurred in the year 1991. In Saturn organization the union leaders give substantive expertise and an independent view to a problem, they increase the value by incrementing the quality of decision making in several joint committees to strategic action plan, where union leaders speak up directly to confront their problems. In Saturn organizations there are many instances of conflicts and their resolutions through partnership, here the problems are clear cut, bilateral and labor versus management conflicts. Two undoubted form oforganizations governance system is its traditional form of labor management conflict resolution and problem solving against the traditional decision making. Therefore,this is what makes the Sat urn unique for its incredible and nevertheless strategic method of conflict resolution (Cornette, 2016). Now, the BC ministry of social services and housing which is renowned for confronted approach to resolve labor related issues. In the year 1994, an effective measure to utilize tax payer monies in a better manner, the BC government agreed for a partnership which resulted in mutual gain approach in workplace problem resolution. They employed a five-step problem solving strategy for both the parties to examine the current relation issues and create schemes to foster changes. Both participants had a lot more in common than they originally imagined. It actually was a strategy to resolve issues from win loose to cooperative decision making for the problem solution. Considering the Canadian case of the Northern Telecom and communication, the mutual bargaining process was deployed by the company in order to prevent the closure of the plant and through this process, the company was able to pass the resolution and avoid the plant closure. The mutual bargaining approach employed the use of the negotiation process. The BC ministry of social services and the Saturn organization also followed the mutual approach to bargaining to resolve the matter as against the traditional decision making. Reference: Carrell, M. R., Heavrin, C. (2013). Labor relations and collective bargaining. Cornette, G. (2016). Saturn: Re-engineering the.Teamwork in the Automobile Industry: Radical Change or Passing Fashion?, 85. Rubin, J. Z., Brown, B. R. (2013).The social psychology of bargaining and negotiation. Elsevier.